COO of Flora California
Entrepreneurial & awarded CEO with 20+ years of achievements leading exponential e-commerce & SaaS deployment business growth in the marketing resource management (MRM) sector. Strategizes & transports businesses forward by leveraging emerging technologies, R&D and fulfillment insights. Hands-on change catalyst with a proven history of rescuing faltering organizations & finding innovative solutions that provide enterprise results & double digit profitability. Delivers robust growth through actionable plans, successful product launches & calculated global expansion. Motivational leader of teams focused on exceeding goals in highly competitive & rapidly evolving industries. MARCOMCENTRAL (MCC), SUBSIDIARY OF RICOH CORPORATION SINCE 2014 CEO | PRESIDENT 2000 – Present Architected change and growth strategies for delivery of cloud-based marketing operations software to global enterprise companies. Leads deployment of Marketing Asset Management, Variable Data Publishing and SaaS solutions. Championed company growth of 10%+ YoY for 4 years, gained 140 New Enterprise clients & cash flow positive since 2005. Invest in strategic R&D and integrate models with technology leaders, Microsoft, Salesforce & others. Lead strong FY13–FY16 4-Year Trend: Total Recognized Revenue $58.7M | $26.9M Enterprise Revenue & 46% of Total | 16% Enterprise Performance CAGR | 7.3% Overall Company Performance CAGR | Double Digit Net Profit. Pivoted the business model to address market-driven evolution of print and enterprise B2B solutions. Applied IT knowledge and experience in open-architecture infrastructure to achieve SaaS solution status. Rejuvenated business and improved profitability with a competitive world-class product. Continually drive new business, achieved sales action plans and utilized proven leadership skills to achieve goals and success. Recognized in the 2016 Gartner Magic Quadrant for Marketing Resource Management with competing status in major technology markets, a niche player in marketing asset management, fulfillment & distribution. Multi-Award Winner – “Best Marketing Solution” at the 2016 CMO Forum by 40+ Chief Marketing Officers and VPs for technology strategy and innovation. Selected as a “User Top Performer” based on Gleanster Research responses from industry practitioners identifying best practices benchmarks in technology business initiatives. Spearheaded the sale and transition of MCC to Ricoh Corporation, a global I.T company in Japan, without assistance from investment bankers and delivering a strong ROI. Led the integration of proprietary MCC and FusionPro products, devising brand strategy and compatibility with a variety of leading enterprise applications. Built a global team of 100 from the ground up, evolving people strategy to deliver a dynamic working culture enhancing productivity and promoting employee retention. Expanded and fostered shared knowledge and skills.
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About Flora California, MarcomCentral: Flora California operates as a vertically integrated seed-to-solution cannabis company.